{"id":4448,"date":"2020-11-17T20:47:30","date_gmt":"2020-11-17T19:47:30","guid":{"rendered":"https:\/\/www.intersport.si\/blog\/?p=4448"},"modified":"2022-02-22T13:40:54","modified_gmt":"2022-02-22T12:40:54","slug":"helly-hansen-znamka-ki-deluje-trajno-in-odgovorno-ze-vec-kot-stoletje","status":"publish","type":"post","link":"https:\/\/www.intersport.si\/blog\/2020\/11\/helly-hansen-znamka-ki-deluje-trajno-in-odgovorno-ze-vec-kot-stoletje\/","title":{"rendered":"Helly Hansen, znamka, ki deluje trajno in odgovorno \u017ee ve\u010d kot stoletje"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-cs560w-99faeb75417796764b96cf14c476819e\">\n.flex_column.av-cs560w-99faeb75417796764b96cf14c476819e{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-cs560w-99faeb75417796764b96cf14c476819e av_one_full  avia-builder-el-0  el_before_av_one_half  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-khmdnfy3-3cca244b4e298db0ed4b36fd9e2cd8c7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Na norve\u0161kih fjordih je bila leta 1877 pod okriljem kapitana ustanovljena blagovna znamka <a href=\"https:\/\/www.hellyhansen.com\/about-us\/heritage\/\">Helly Hansen<\/a>. O\u010de blagovne znamke Helly Juell Hansen je svoj ribi\u0161ki jopi\u010d tedaj natrl z oljem in izdelal svojo prvo nepremo\u010dljivo obleko. \u017delel si je preprosto in funkcionalno delovno obla\u010dilo za za\u0161\u010dito pred manj ugodnimi vplivi iz narave ter sebi in svoji posadki omogo\u010diti normalno delovanje na barki.<\/p>\n<p>Dandanes blagovna znamka Helly Hansen ponuja kakovostno opremo za aktivnosti na vodi in snegu. Ponudba izdelkov je pestra https:\/\/www.hellyhansen.com\/\u2013 za ljubitelje najvi\u0161jih vrhov sveta, deskarje, plezalce, jadralce. Znamka svoja obla\u010dila predstavlja na svetovnih regatah v jadranju, na olimpijskih igrah; v obla\u010dilih svetovno uveljavljene znamke so preplezali najvi\u0161je vrhove sveta ter prehodili skoraj vsa arkti\u010dna obmo\u010dja.<\/p>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-9a3wz4-9d8398726c0ca9dc008244f086a77d15\">\n.flex_column.av-9a3wz4-9d8398726c0ca9dc008244f086a77d15{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-9a3wz4-9d8398726c0ca9dc008244f086a77d15 av_one_half  avia-builder-el-2  el_after_av_one_full  el_before_av_one_half  first flex_column_div av-animated-generic top-to-bottom av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-khmduleo-d6b94fbfaee95f768a9cc70226c66eef '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h4><\/h4>\n<h4><\/h4>\n<h4><strong>Skrb za okolje<\/strong><\/h4>\n<p>Pri znamki v ospredje postavljajo skrb za okolje, s proaktivnim pristopom pri izbolj\u0161anju splo\u0161nih standardov industrije. Ljubezen do vode je ustanovitelja vodila k temu, da\u00a0 je vodo izbral kot temeljno vrednoto za vodenje trajnostnih prizadevanj. Zavedal se je, da izdelava obla\u010dil porabi veliko vode, posledi\u010dno to vodi k precej\u0161njemu onesna\u017eevanju planeta. Klju\u010dni cilj znamke je, da voda ostane \u010dista, tako kot so \u010disti norve\u0161ki fjordi, na katerih je znamka <a href=\"https:\/\/www.intersport.si\/znamke\/helly-hansen\">Helly Hansen<\/a> ugledala lu\u010d sveta.<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-9a3wz4-ba6d59753add35e379aecee303ca13fb\">\n.flex_column.av-9a3wz4-ba6d59753add35e379aecee303ca13fb{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-9a3wz4-ba6d59753add35e379aecee303ca13fb av_one_half  avia-builder-el-4  el_after_av_one_half  el_before_av_one_full  flex_column_div av-animated-generic top-to-bottom av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-khmf2e8s-151196fdbc5e6f4abf000e0a23af49cd\">\n#top .hr.hr-invisible.av-khmf2e8s-151196fdbc5e6f4abf000e0a23af49cd{\nheight:100px;\n}\n<\/style>\n<div  class='hr av-khmf2e8s-151196fdbc5e6f4abf000e0a23af49cd hr-invisible  avia-builder-el-5  el_before_av_image  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-khmdwxip-ae496b7b3d8e1979cf9c05fe1148a56a\">\n.avia-image-container.av-khmdwxip-ae496b7b3d8e1979cf9c05fe1148a56a img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-khmdwxip-ae496b7b3d8e1979cf9c05fe1148a56a .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-khmdwxip-ae496b7b3d8e1979cf9c05fe1148a56a av-styling- avia-align-center  avia-builder-el-6  el_after_av_hr  avia-builder-el-last '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-4452 avia-img-lazy-loading-not-4452 avia_image ' src=\"https:\/\/www.intersport.si\/blog\/wp-content\/uploads\/sites\/9\/2020\/11\/helly-hansen-okoljska-odgovornost.jpg\" alt='' title='helly-hansen-okoljska-odgovornost'  height=\"151\" width=\"451\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.intersport.si\/blog\/wp-content\/uploads\/sites\/9\/2020\/11\/helly-hansen-okoljska-odgovornost.jpg 451w, https:\/\/www.intersport.si\/blog\/wp-content\/uploads\/sites\/9\/2020\/11\/helly-hansen-okoljska-odgovornost-300x100.jpg 300w\" sizes=\"(max-width: 451px) 100vw, 451px\" \/><\/div><\/div><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2nkt68-2a1bb2e8cf7a7a6317e7f9ca608507dd\">\n.flex_column.av-2nkt68-2a1bb2e8cf7a7a6317e7f9ca608507dd{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2nkt68-2a1bb2e8cf7a7a6317e7f9ca608507dd av_one_full  avia-builder-el-7  el_after_av_one_half  el_before_av_two_third  first flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-khmf24rd-fa2c6974a2eace3a9b8d7aa4ebccb090 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h4><strong>\u010clanica Norve\u0161ke organizacije za pravi\u010dno trgovino<\/strong><\/h4>\n<p>Leta 2003 je znamka postala \u010dlanica Norwegian Trade organization \u2013 Norve\u0161ka organizacija za pravi\u010dno trgovino. Sodeluje v projektih, ki izbolj\u0161ujejo \u010dlovekove pravice, in ljudem obljublja po\u0161teno pla\u010dilo za njihovo delo.<\/p>\n<p>Njen kodeks ravnanja, ki temelji na osnovah OZN konvencije in dokumentih Mednarodne organizacije dela, morajo upo\u0161tevati in izvajati tudi vsi njihovi dobavitelji. Helly Hansen vsako leto preverja njihovo delo, saj \u017eeli dose\u010di dolgoro\u010dni ekonomski in socialni napredek.<\/p>\n<\/div><\/section><\/div><\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7cf4m8-d0d70282aed13cd153f1555a740da7bf\">\n.flex_column.av-7cf4m8-d0d70282aed13cd153f1555a740da7bf{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-7cf4m8-d0d70282aed13cd153f1555a740da7bf av_two_third  avia-builder-el-9  el_after_av_one_full  el_before_av_one_third  first flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-khmdvpx4-ba22fb832bf4ce150e88005c21023e67 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h4><strong>Tkanine z oznako Bluesign<\/strong><\/h4>\n<p>Blagovna znamka \u017ee ve\u010d kot desetletje na prvo mesto postavlja materiale Bluesign. Skoraj 90 % Helly Hansen tkanin je ozna\u010denih z oznako Bluesign. Gre pravzaprav za sistem za upravljanje tokov za nadzorovanje dovoljene kemi\u010dne obdelave materialov, zmanj\u0161evanje porabe vode, energije ter emisij v proizvodnji.<\/p>\n<p>Pri porabi vode je Helly Hansen proaktiven \u017ee od 70-ih let prej\u0161njega stoletja, ko so na \u0161portnem perilu LIFA uporabljali tehnologije barvanja brez vode. Tovrstne tehnologije so kasneje pri\u010deli obse\u017eno uporabljati tudi na drugih materialih. To pomaga prihraniti \u0161e ve\u010d vode kot prej.<\/p>\n<p>Medtem ko je za gojenje bomba\u017ea in za klasi\u010den na\u010din izdelave ene majice s kratkimi rokavi potrebno kar 2710 litrov vode, blagovna znamka Helly Hansen s svojim na\u010dinom barvanja prihrani 120 litrov vode. S tak\u0161nim delovanjem so pri proizvodnji obla\u010dil za sezono jesen\/zima 2020 prihranili kar 8,4 milijonov litrov vode.<\/p>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ahype8-13ee3891092f6fe88c00903a39d61976\">\n.flex_column.av-ahype8-13ee3891092f6fe88c00903a39d61976{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-ahype8-13ee3891092f6fe88c00903a39d61976 av_one_third  avia-builder-el-11  el_after_av_two_third  el_before_av_two_fifth  flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-khmf60bx-32b29427f9105f66de58cb5490911dd0\">\n#top .hr.hr-invisible.av-khmf60bx-32b29427f9105f66de58cb5490911dd0{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-khmf60bx-32b29427f9105f66de58cb5490911dd0 hr-invisible  avia-builder-el-12  el_before_av_image  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-khmdt0xg-4de7d14a0a42f0022f83960baba87047\">\n.avia-image-container.av-khmdt0xg-4de7d14a0a42f0022f83960baba87047 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-khmdt0xg-4de7d14a0a42f0022f83960baba87047 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-khmdt0xg-4de7d14a0a42f0022f83960baba87047 av-styling- avia-align-center  avia-builder-el-13  el_after_av_hr  el_before_av_button '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-4450 avia-img-lazy-loading-not-4450 avia_image ' src=\"https:\/\/www.intersport.si\/blog\/wp-content\/uploads\/sites\/9\/2020\/11\/53333_723_helly-hansen.jpg\" alt='' title='53333_723_helly-hansen'  height=\"700\" width=\"700\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.intersport.si\/blog\/wp-content\/uploads\/sites\/9\/2020\/11\/53333_723_helly-hansen.jpg 700w, https:\/\/www.intersport.si\/blog\/wp-content\/uploads\/sites\/9\/2020\/11\/53333_723_helly-hansen-300x300.jpg 300w, https:\/\/www.intersport.si\/blog\/wp-content\/uploads\/sites\/9\/2020\/11\/53333_723_helly-hansen-80x80.jpg 80w, https:\/\/www.intersport.si\/blog\/wp-content\/uploads\/sites\/9\/2020\/11\/53333_723_helly-hansen-36x36.jpg 36w, https:\/\/www.intersport.si\/blog\/wp-content\/uploads\/sites\/9\/2020\/11\/53333_723_helly-hansen-180x180.jpg 180w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/div><\/div><\/div><br \/>\n<div  class='avia-button-wrap av-khme4pfe-bd81225c0a2a6313b5a9a038093d870e-wrap avia-button-center  avia-builder-el-14  el_after_av_image  avia-builder-el-last '><a href=''  class='avia-button av-khme4pfe-bd81225c0a2a6313b5a9a038093d870e av-link-btn avia-icon_select-yes-left-icon avia-size-small avia-position-center avia-color-silver'  ><span class='avia_button_icon avia_button_icon_left' aria-hidden='true' data-av_icon='\ue897' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' > Kolekcija Helly Hansen <\/span><\/a><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6l2osw-18983d04e04d28ded14173a61bddc666\">\n.flex_column.av-6l2osw-18983d04e04d28ded14173a61bddc666{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-6l2osw-18983d04e04d28ded14173a61bddc666 av_two_fifth  avia-builder-el-15  el_after_av_one_third  el_before_av_three_fifth  first flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-khmf6462-544e645811655dcde02cf558ae452223\">\n#top .hr.hr-invisible.av-khmf6462-544e645811655dcde02cf558ae452223{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-khmf6462-544e645811655dcde02cf558ae452223 hr-invisible  avia-builder-el-16  el_before_av_image  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-khme0rf6-b5877fb65982e2e04f2da513114c0734\">\n.avia-image-container.av-khme0rf6-b5877fb65982e2e04f2da513114c0734 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-khme0rf6-b5877fb65982e2e04f2da513114c0734 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-khme0rf6-b5877fb65982e2e04f2da513114c0734 av-styling- avia-align-center  avia-builder-el-17  el_after_av_hr  el_before_av_image '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-4451 avia-img-lazy-loading-not-4451 avia_image ' src=\"https:\/\/www.intersport.si\/blog\/wp-content\/uploads\/sites\/9\/2020\/11\/helly-hansen-okolje.jpg\" alt='' title='helly-hansen-okolje'  height=\"149\" width=\"444\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.intersport.si\/blog\/wp-content\/uploads\/sites\/9\/2020\/11\/helly-hansen-okolje.jpg 444w, https:\/\/www.intersport.si\/blog\/wp-content\/uploads\/sites\/9\/2020\/11\/helly-hansen-okolje-300x101.jpg 300w\" sizes=\"(max-width: 444px) 100vw, 444px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-khme0rf6-d1df2607f9aceababe0572fd4a482161\">\n.avia-image-container.av-khme0rf6-d1df2607f9aceababe0572fd4a482161 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-khme0rf6-d1df2607f9aceababe0572fd4a482161 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-khme0rf6-d1df2607f9aceababe0572fd4a482161 av-styling- avia-align-center  avia-builder-el-18  el_after_av_image  avia-builder-el-last '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-4459 avia-img-lazy-loading-not-4459 avia_image ' src=\"https:\/\/www.intersport.si\/blog\/wp-content\/uploads\/sites\/9\/2020\/11\/sustainability-helly-hansen.jpg\" alt='' title='sustainability-helly-hansen'  height=\"138\" width=\"459\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.intersport.si\/blog\/wp-content\/uploads\/sites\/9\/2020\/11\/sustainability-helly-hansen.jpg 459w, https:\/\/www.intersport.si\/blog\/wp-content\/uploads\/sites\/9\/2020\/11\/sustainability-helly-hansen-300x90.jpg 300w\" sizes=\"(max-width: 459px) 100vw, 459px\" \/><\/div><\/div><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-46qu34-36d66b185b24cf8c8828d2068de621f6\">\n.flex_column.av-46qu34-36d66b185b24cf8c8828d2068de621f6{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-46qu34-36d66b185b24cf8c8828d2068de621f6 av_three_fifth  avia-builder-el-19  el_after_av_two_fifth  el_before_av_hr  flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-khmdz6im-5c1e6947ef42a70211fb5c7379fc6528 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h4><strong>Sledljivost, preglednost in kakovost<\/strong><\/h4>\n<p>Helly Hansen tesno sodeluje s svojimi dobavitelji. Ves \u010das temeljito sledi materialom za proizvodnjo svojih obla\u010dil. Vsaki\u010d posebej opredeli fokusne materiale in kemikalije, ki se jih uporablja pri proizvodnji. V dobavni verigi si prizadeva za 100 % preglednost.<\/p>\n<p>Znamka se osredoto\u010da na proizvodnjo manj\u0161e koli\u010dine artiklov. Namesto tega raje vlaga v izdelovanje kakovostnej\u0161ih izdelkov z dolgo \u017eivljenjsko dobo. To dosega z izjemno strogim nadzorom kakovosti v laboratorijih, v proizvodnji, ne nazadnje tudi s terenskim testiranjem, ki ga opravljajo ambasadorji znamke.<\/p>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-khmex67i-14d40d498d4cf071314625d9125d1428\">\n#top .hr.hr-invisible.av-khmex67i-14d40d498d4cf071314625d9125d1428{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-khmex67i-14d40d498d4cf071314625d9125d1428 hr-invisible  avia-builder-el-21  el_after_av_three_fifth  el_before_av_one_full '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-26jlk0-2758829b3c1abb3f50933fc39f6d5c2a\">\n.flex_column.av-26jlk0-2758829b3c1abb3f50933fc39f6d5c2a{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-26jlk0-2758829b3c1abb3f50933fc39f6d5c2a av_one_full  avia-builder-el-22  el_after_av_hr  el_before_av_one_third  first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-khme1q9w-cc0647a5fdb8011a8268098bdacd246f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h4><strong>Dolgoro\u010dni uspeh je posledica spo\u0161tovanja, za\u0161\u010dite in ustrezne promocije<\/strong><\/h4>\n<p>Helly Hansen izklju\u010dno verjame v dolgoro\u010dni uspeh, ki je posledica spo\u0161tovanja, za\u0161\u010dite in promocije etni\u010dnih vrednot, \u010dlovekovih pravic, delavskih pravic in varovanja okolja. Nenehno \u00a0si prizadeva za izbolj\u0161evanje dnevnih praks. S svojimi dobavitelji \u017eeli dose\u010di najvi\u0161ji standard dru\u017ebene in okoljske vrednosti. To je izjemno velik ter pozitiven doprinos za \u017eivljenje in okolje, od katerega smo odvisni prav vsi.<\/p>\n<p>V Intersportu si prizadevamo, da v na\u0161o ponudbo vklju\u010dujemo vse ve\u010d<a href=\"https:\/\/www.intersport.si\/znamke\/helly-hansen\"> izdelkov<\/a>, ki so narejeni z mislijo na okolje, sledljivi in ustvarjeni z mislijo na svetlo prihodnost.<\/p>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6c2tuo-5e58a5191831961ff3d42ba64aeebee2\">\n.flex_column.av-6c2tuo-5e58a5191831961ff3d42ba64aeebee2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-6c2tuo-5e58a5191831961ff3d42ba64aeebee2 av_one_third  avia-builder-el-24  el_after_av_one_full  el_before_av_one_third  first flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-khmea9su-a83b2145a76531428ba1f17bd7531ed8\">\n.avia-image-container.av-khmea9su-a83b2145a76531428ba1f17bd7531ed8 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-khmea9su-a83b2145a76531428ba1f17bd7531ed8 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-khmea9su-a83b2145a76531428ba1f17bd7531ed8 av-styling- avia-align-center  avia-builder-el-25  el_before_av_button  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-4455 avia-img-lazy-loading-not-4455 avia_image ' src=\"https:\/\/www.intersport.si\/blog\/wp-content\/uploads\/sites\/9\/2020\/11\/65670_380-helly-hansen.jpg\" alt='' title='65670_380-helly-hansen'  height=\"700\" width=\"700\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.intersport.si\/blog\/wp-content\/uploads\/sites\/9\/2020\/11\/65670_380-helly-hansen.jpg 700w, https:\/\/www.intersport.si\/blog\/wp-content\/uploads\/sites\/9\/2020\/11\/65670_380-helly-hansen-300x300.jpg 300w, https:\/\/www.intersport.si\/blog\/wp-content\/uploads\/sites\/9\/2020\/11\/65670_380-helly-hansen-80x80.jpg 80w, https:\/\/www.intersport.si\/blog\/wp-content\/uploads\/sites\/9\/2020\/11\/65670_380-helly-hansen-36x36.jpg 36w, https:\/\/www.intersport.si\/blog\/wp-content\/uploads\/sites\/9\/2020\/11\/65670_380-helly-hansen-180x180.jpg 180w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/div><\/div><\/div><br \/>\n<div  class='avia-button-wrap av-khmef6vy-d6320eacb00d0db8d43a0d4e946209d4-wrap avia-button-center  avia-builder-el-26  el_after_av_image  avia-builder-el-last '><a href='https:\/\/www.intersport.si\/helly-hansen-firsttrack-lifaloft-jacket-moska-smucarska-jakna-539778'  class='avia-button av-khmef6vy-d6320eacb00d0db8d43a0d4e946209d4 av-link-btn avia-icon_select-yes-left-icon avia-size-small avia-position-center avia-color-grey'  ><span class='avia_button_icon avia_button_icon_left' aria-hidden='true' data-av_icon='\ue897' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' > Oglej si izdelek<\/span><\/a><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3y6eow-08fbf8153fdf67a912998c9f88703317\">\n.flex_column.av-3y6eow-08fbf8153fdf67a912998c9f88703317{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-3y6eow-08fbf8153fdf67a912998c9f88703317 av_one_third  avia-builder-el-27  el_after_av_one_third  el_before_av_one_third  flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-khmeajl9-ec1c0267f6177ce5ace731968509522e\">\n.avia-image-container.av-khmeajl9-ec1c0267f6177ce5ace731968509522e img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-khmeajl9-ec1c0267f6177ce5ace731968509522e .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-khmeajl9-ec1c0267f6177ce5ace731968509522e av-styling- avia-align-center  avia-builder-el-28  el_before_av_button  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-4456 avia-img-lazy-loading-not-4456 avia_image ' src=\"https:\/\/www.intersport.si\/blog\/wp-content\/uploads\/sites\/9\/2020\/11\/65706_003_-1-helly-hansen.jpg\" alt='' title='65706_003_-1-helly-hansen'  height=\"700\" width=\"700\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.intersport.si\/blog\/wp-content\/uploads\/sites\/9\/2020\/11\/65706_003_-1-helly-hansen.jpg 700w, https:\/\/www.intersport.si\/blog\/wp-content\/uploads\/sites\/9\/2020\/11\/65706_003_-1-helly-hansen-300x300.jpg 300w, https:\/\/www.intersport.si\/blog\/wp-content\/uploads\/sites\/9\/2020\/11\/65706_003_-1-helly-hansen-80x80.jpg 80w, https:\/\/www.intersport.si\/blog\/wp-content\/uploads\/sites\/9\/2020\/11\/65706_003_-1-helly-hansen-36x36.jpg 36w, https:\/\/www.intersport.si\/blog\/wp-content\/uploads\/sites\/9\/2020\/11\/65706_003_-1-helly-hansen-180x180.jpg 180w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/div><\/div><\/div><br \/>\n<div  class='avia-button-wrap av-khmef6vy-d9784e71ce77bb19176de3eb27517d5a-wrap avia-button-center  avia-builder-el-29  el_after_av_image  avia-builder-el-last '><a href='https:\/\/www.intersport.si\/helly-hansen-w-powderstar-jacket-zenska-smucarska-jakna-452049'  class='avia-button av-khmef6vy-d9784e71ce77bb19176de3eb27517d5a av-link-btn avia-icon_select-yes-left-icon avia-size-small avia-position-center avia-color-grey'  ><span class='avia_button_icon avia_button_icon_left' aria-hidden='true' data-av_icon='\ue897' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' > Oglej si izdelek<\/span><\/a><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2wwgi8-510cb7550c6c416d08fa8fe4048193e6\">\n.flex_column.av-2wwgi8-510cb7550c6c416d08fa8fe4048193e6{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2wwgi8-510cb7550c6c416d08fa8fe4048193e6 av_one_third  avia-builder-el-30  el_after_av_one_third  avia-builder-el-last  flex_column_div av-zero-column-padding  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-khmeex85-f0a685132ca585669c570e39d4812fe7\">\n.avia-image-container.av-khmeex85-f0a685132ca585669c570e39d4812fe7 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-khmeex85-f0a685132ca585669c570e39d4812fe7 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-khmeex85-f0a685132ca585669c570e39d4812fe7 av-styling- avia-align-center  avia-builder-el-31  el_before_av_button  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-4457 avia-img-lazy-loading-not-4457 avia_image ' src=\"https:\/\/www.intersport.si\/blog\/wp-content\/uploads\/sites\/9\/2020\/11\/54213_222-helly-hansen.jpg\" alt='' title='54213_222-helly-hansen'  height=\"700\" width=\"700\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.intersport.si\/blog\/wp-content\/uploads\/sites\/9\/2020\/11\/54213_222-helly-hansen.jpg 700w, https:\/\/www.intersport.si\/blog\/wp-content\/uploads\/sites\/9\/2020\/11\/54213_222-helly-hansen-300x300.jpg 300w, https:\/\/www.intersport.si\/blog\/wp-content\/uploads\/sites\/9\/2020\/11\/54213_222-helly-hansen-80x80.jpg 80w, https:\/\/www.intersport.si\/blog\/wp-content\/uploads\/sites\/9\/2020\/11\/54213_222-helly-hansen-36x36.jpg 36w, https:\/\/www.intersport.si\/blog\/wp-content\/uploads\/sites\/9\/2020\/11\/54213_222-helly-hansen-180x180.jpg 180w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/div><\/div><\/div><br \/>\n<div  class='avia-button-wrap av-khmef6vy-7a7623c5831ad8fadd25f144e141a597-wrap avia-button-center  avia-builder-el-32  el_after_av_image  avia-builder-el-last '><a href='https:\/\/www.intersport.si\/helly-hansen-hp-1-2-zip-pullover-moski-smucarski-puli-539761'  class='avia-button av-khmef6vy-7a7623c5831ad8fadd25f144e141a597 av-link-btn avia-icon_select-yes-left-icon avia-size-small avia-position-center avia-color-grey'  ><span class='avia_button_icon avia_button_icon_left' aria-hidden='true' data-av_icon='\ue897' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' > Oglej si izdelek<\/span><\/a><\/div><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Na norve\u0161kih fjordih je bila leta 1877 pod okriljem kapitana ustanovljena blagovna znamka Helly Hansen. O\u010de blagovne znamke Helly Juell Hansen je svoj ribi\u0161ki jopi\u010d tedaj natrl z oljem in izdelal svojo prvo nepremo\u010dljivo obleko.<\/p>\n","protected":false},"author":5,"featured_media":4449,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[{"term_id":170,"name":"Trendi","slug":"trendi","term_group":0,"term_taxonomy_id":170,"taxonomy":"category","description":"Preberi o najnovej\u0161ih trendih na podro\u010dju \u0161porta in dobrega po\u010dutja.","parent":0,"count":94,"filter":"raw","term_order":"9","url":"https:\/\/www.intersport.si\/blog\/category\/trendi\/"},{"term_id":15,"name":"Smu\u010danje","slug":"alpsko-smucanje","term_group":0,"term_taxonomy_id":15,"taxonomy":"category","description":"Pripnite smu\u010di, spustite se po belih strminah in se prepustite smu\u010darskim u\u017eitkom!\r\n\u0160e prej pa si tukaj preberite o najnovej\u0161i smu\u010darski opremi, nasvetih za varno smu\u010danje in poi\u0161\u010dite ideje za naslednji smu\u010darski oddih.","parent":0,"count":58,"filter":"raw","term_order":"14","url":"https:\/\/www.intersport.si\/blog\/category\/alpsko-smucanje\/"}],"tags":[93,287,288],"class_list":["post-4448","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trendi","category-alpsko-smucanje","tag-oblacila","tag-smucarska-oblacila","tag-trajnostno"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Helly Hansen, znamka, ki deluje trajno in odgovorno \u017ee ve\u010d kot stoletje<\/title>\n<meta name=\"description\" content=\"Na norve\u0161kih fjordih je bila leta 1877 ustanovljena blagovna znamka Helly Hansen. Znamka, ki ima spo\u0161tovanje okolja zapisano v genih.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.intersport.si\/blog\/2020\/11\/helly-hansen-znamka-ki-deluje-trajno-in-odgovorno-ze-vec-kot-stoletje\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Helly Hansen, znamka, ki deluje trajno in odgovorno \u017ee ve\u010d kot stoletje\" \/>\n<meta property=\"og:description\" content=\"Na norve\u0161kih fjordih je bila leta 1877 ustanovljena blagovna znamka Helly Hansen. 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